Jom Gemuk™

I was so stressed out the other day that I decided to channel my energy towards something silly.

So I came up with a TotalWorks campaign for Nasi Lemak. The objective was to get people to feel good about consuming those cute little packets of heart attack. Armed with a napkin and a pen, I sketched out a simple above-the-line campaign that included a TVC, ambient and DM stuff that was supported by an equally no-brainer online campaign which comprised of a microsite, viral videos on Youtube and a cool side-scrolling platform Flash game, like Mario, which encouraged you to collect points, in the form of calories, while on your way to rescue the overweight princess and save the world from the evil Dr Anoreksik (a Nicole Ritchie look-alike).

Wicked.

I even drew the microsite wireframe.

Everybody just fuckin' relax, aite.