Thursday, November 02, 2006

Old School

Back in the day, one of my favourite advertisements was this ad for Angie’s KENT choice essentials radio show on the now defunct RFM 104.9. It pictured the back of a guy’s head, complete with customary DJ cans and the bold statement:

Thank you pop. Thank you country. Thank you reggae. Thank you trash metal. For now I know why dance music was created.

It was cheeky and elitist, and looking back, it was a bit silly too, because dance music has grown immeasurably by incorporating elements from of all of the above - except for country music.

(But don’t knock off a tech house remix of Garth Brooks just yet. You never know.)

Anyway, it captured the feeling of what it was like to be a raver during that time. What it was like to be part of something new, raw and underground. We were euphoric, invincible and most of all, now we had our own Goddamned radio show, thank you very much.

We felt appreciated.


No comments: